Annalise Nassani
Marketing Manager
Degrees:
Columbia College Chicago
MFA in Creative Writing
George Washington University
BA in Creative Writing and English
Minor in Music
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About Me
From copywriting to digital marketing to events, I’ve held a variety of positions over my career which has built a versatile skill set across industries. In each role, I pursued projects that expanded my knowledge and offered tangible impact to the organizations KPIs. The role I seek for the future will offer a clear path for growth while providing autonomy for project ownership, and fosters a diverse community of experts committed to collaboration and meaningful impact.
Work Experience
TalentAlly
June 2023 - September 2024
International Association of Women (IAW)
November 2021 - May 2023
ReelPaws
October 2021 - March 2022
TalentAlly (formerly Professional Diversity Network) is the parent company of IAW. As the Content Marketing Specialist, I aided in their rebranding efforts by redesigning their blog website, developing landing pages, and executing competitor SEO research. I implemented strategic social scheduling across LinkedIn, Facebook, and Instagram revitalizing their dead engagement. Additionally, I managed two interns, and supported onboarding efforts of additional marketing team members.
While working as a digital marketer, I wrote 200+ articles through WordPress optimized with on-page SEO efforts that doubled their average reading time to two minutes. I cataloged the entire IAW blog of 700+ articles, helped redesign the blog website, established a meet the team series, and wrote the weekly newsletter and sales emails through HubSpot. Finally, I created eBook resources on Canva for IAW members on topics from financial planning, to leadership skills, to daily wellness habits.
Over my copywriting contact work, I wrote several blogs published through Wix and optimized with SEO keyword research using Ubersuggest. Topics include influencer marketing, video marketing, and live e-commerce. I also hand modeled with trained dogs for a Bil-Jac dog treat ad campaign.
Full-Time | Hybrid
Full-Time | Remote
Contract | In-Person
October 2024 - Present
Full-Time | Hybrid
Informa Connect
My current role as the Event Marketing Coordinator for Informa Connect Foodservice oversees 15 professional development conferences ranging from 60-100+ attendees. I collaborate daily with graphic designers, growth marketers, demand generation marketers, operations, registration, and multiple stakeholders. Since onboarding, I've organized and revamped their event social media strategy to collaborate across departments, increase on-site event coverage, and improve the media brand's visibility.
