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Hi, I'm Annalise!
Marketer & Creative Writer
Using my MFA in Creative Writing from Columbia College Chicago, I combine my expert storytelling skills with 4+ years of marketing experience. I've earned certifications from SEMrush and HubSpot and I am experienced in platforms such as Eloqua, AirTable, Submittable and more. I love to create campaigns that focus on connecting people to information or expert advice that supports them personally or professionally. When I'm not working, I love wandering art galleries and reading with a hot cup of Earl Grey tea.
Website Design
Website Design
TalentAlly
(Formerly Professional Diversity Network)
Mock
Final
The Professional Diversity Network (PDN) rebranded to TalentAlly in 2024. The above pictures are the mock (left) that I designed on Canva, and the final design of the live website (right).
Informa Foodservice Events
On the Foodservice event team, I oversaw the creation, maintenance, and update of over 20 different websites using Informa website design platform CORE. Background hero images and other decorate assets were in collaboration with the graphic design team.
Below are four websites that demonstrate the range of brands I had governance over:
Social Media Marketing
I currently oversee all Unwoven Literary & Arts Magazine social platforms and I was the Social Media Marketer for the Juxtapose Podcast. In collaboration with their founders, I designed graphic templates, developed a brand voice, and identified key performance indicators. Click the social icons below to see the latest posts.
Unwoven Literary & Arts Magazine
@unwoven_magazine
Juxtapose Podcast
@juxtaposepodcast
Social Media
Email
Email Marketing
Multi-touch Campaign
For Informa, I executed multi-touch email campaigns for attendee acquisition in collaboration with a growth marketer on Marketo and Eloqua. The following Google Sheet uses a fake event to example how I might design a complex email campaign with multiple target audiences.
Automated Welcome Sequence
The following screenshots are of a welcome email sequence I designed to attract new leads for the International Association of Women (IAW). It includes 6 emails that lasts over 12 days offering a glimpse into the resources and events IAW provides its members. Since launching, the email sequence has a 36% open rate and convert leads into subscribed members.
Blogs
Blogs
How to Identify Stretch Opportunities for Your Professional Growth
International Association of Women (IAW)
This article ranked 2nd on Google for the keywords "stretch opportunity." I achieved this through on-page SEO tactics and keyword research. It also connects to the IAW Career Development pillar page which I copy-edited.
Micro vs. Macro: Which Influencer is Right for Your Brand?
ReelPaws
This article is based on influencer marketing campaigns ReelPaws worked on for their clients. I back linked to other ReelPaws related articles and the influencer campaign pillar page I created. The statistics included in the article come from Statista and Forbes.
Are You the “Diversity Hire” or Are They Using Diversity Hiring?
TalentAlly (Formerly Professional Diversity Network)
This article engaged both target audiences for TalentAlly, diverse job seekers and HR leaders seeking to improve their diversity recruitment strategies. I pitched, wrote, and published this article on TalentAlly's blog and LinedIn Newsletter which doubled engagement. Additionally, it was a featured snippet for the keyword "diversity hire."
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