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Hi, I'm Annalise!
Marketer & Creative Writer
Using my MFA in Creative Writing from Columbia College Chicago, I combine my expert storytelling skills with 5+ years of marketing experience. I am experienced in platforms such as Eloqua, AirTable, and more. I love to create campaigns that focus on connecting people to information or expert advice that supports them personally or professionally. When I'm not working, I love wandering art galleries and reading with a hot cup of Earl Grey tea.
Website Design
Website Design
TalentAlly
(Formerly Professional Diversity Network)
Mock
Final
The Professional Diversity Network (PDN) rebranded to TalentAlly in 2024. The above pictures are the mock (left) that I designed on Canva, and the final design of the live website (right).
Informa Foodservice Events
Under the Informa Connect Foodservice vertical, I had governance over 37 live event websites using the Informa website design platform CORE. My duties included the creation, maintenance, brand consistency, upgrade, and general troubleshooting for all websites. Below are four examples that demonstrate the event size, range, and industry variety:
Social Media Marketing
Below are two organizations where I am significantly contributed to the social media marketing efforts. In collaboration with their founders, I designed graphic templates, developed a brand voice, and identified key performance indicators. Click the social icons below to see the latest posts.
Unwoven Literary & Arts Magazine
@unwoven_magazine
Juxtapose Podcast
@juxtaposepodcast
Social Media
Email
Email Marketing
Automated Welcome Sequence
The following screenshots are of a welcome email sequence I designed to attract new leads for the International Association of Women (IAW). It includes 6 emails that lasts over 12 days offering a glimpse into the resources and events IAW provides its members. Since launching, the email sequence has a 36% open rate and convert leads into subscribed members.
Blogs
Blogs
How to Identify Stretch Opportunities for Your Professional Growth
International Association of Women (IAW)
This article ranked 2nd on Google for the keywords "stretch opportunity." I achieved this through on-page SEO tactics and keyword research. It also connects to the IAW Career Development pillar page which I copy-edited.
Micro vs. Macro: Which Influencer is Right for Your Brand?
ReelPaws
This article is based on influencer marketing campaigns ReelPaws worked on for their clients. I back linked to other ReelPaws related articles and the influencer campaign pillar page I created. The statistics included in the article come from Statista and Forbes.
Are You the “Diversity Hire” or Are They Using Diversity Hiring?
TalentAlly (Formerly Professional Diversity Network)
This article engaged both target audiences for TalentAlly, diverse job seekers and HR leaders seeking to improve their diversity recruitment strategies. I pitched, wrote, and published this article on TalentAlly's blog and LinedIn Newsletter which doubled engagement. Additionally, it was a featured snippet for the keyword "diversity hire."
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